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SMM · Strategy · Content

Alex

SMM Specialist & Content Strategist

I help brands grow on social media — I build strategy, create content people actually watch and save, and run paid ads that bring real leads. Dozens of projects across niches, with honest reports where every dollar spent is visible.

  • Full account management & branding
  • Content plan, shooting, Reels / TikTok editing
  • Targeted advertising & analytics
0+projects
0brands
0years exp.
Alex — SMM Specialist
INSTAGRAM TIKTOK PAID ADS CONTENT STRATEGY ANALYTICS BRANDING   INSTAGRAM TIKTOK PAID ADS CONTENT STRATEGY ANALYTICS BRANDING  

selected work

Cases

A selection of real projects — from account growth and Reels to paid campaigns that brought measurable results.

Mémoire Trace
Social Media & Content

Mémoire Trace

Niche fragrance brand — full visual system, 6 scent concepts & a launch-ready feed.

Casio Watches
Creative Direction & Content

Casio Watches

Creative direction for a watch retailer — social-ready visual worlds for Casio models.

Tissot Watches
Luxury Content & Visual Direction

Tissot Watches

Boutique-level visual direction for a watch retailer — a warm, premium world for Tissot models.

Nordwood Studio
Brand Identity & Social Media

Nordwood Studio

Handcrafted wood accessories brand — built the identity & social presence from the ground up.

Solenne Footwear
Brand Identity & Social Media Direction

Solenne Footwear

A complete visual world for a footwear brand — timeless, warm and understated luxury.

Blush Jewelry
Creative Direction & Content

Blush Jewelry

A soft, feminine campaign for a jewelry retailer — warmth, emotion and gift-worthy mood.

Pandora Jewelry Retail
Creative Direction & Content

Pandora Jewelry Retail

Lifestyle-driven content for a Pandora retailer — modern, emotional and social-ready.

Hubigo Skincare
Skincare Visual Direction

Hubigo

Calm, weightless visual world for a skincare balm — soft pastels, water and freshness.

YARR
Creative Direction & Social Creatives

YARR

Turning simple product photos into premium, memorable social content — a flavor for every mood.

Dreamer App
UI/UX · App Concept

Dreamer

A calm nighttime app for families — simple, warm and reassuring interface design.

Caudalie
Product Photography & Visual Direction

Caudalie

A premium visual direction for skincare — soft light, natural textures, luxurious mood.

doTERRA
Product Visualization & Visual Direction

doTERRA

Lifestyle-driven product visualization — fresh, natural and authentic storytelling.

what i offer

Expertise

Flexible packages for every stage — whether you need full management, ads, or just a clear strategy to start.

01

Account Management

Full-cycle management of your social media — strategy, content and community, all in one hand.

02

SMM Under Key

Content, ads and analytics working together toward one goal — your growth.

03

Paid Advertising

Meta & TikTok Ads that bring real leads and sales, not just impressions.

04

Consulting

A strategy session and audit with a clear, actionable plan for your social media.

how i work

The process

01

Brief & Audit

We discuss your goals, audience and current results. I audit your accounts.

02

Strategy

I build positioning, content pillars and a clear roadmap with measurable KPIs.

03

Content

Shooting, editing and designing content that fits your brand and gets reach.

04

Launch & Ads

Publishing on schedule and running paid campaigns to accelerate growth.

05

Analytics

Metrics, dashboards and A/B testing with transparent monthly reports.

06

Scale & Collabs

Influencer partnerships and collaborations to expand reach and scale what works.

Tools

Meta Ads Figma TikTok Ads Instagram Canva Claude Google Analytics ChatGPT Adobe Premiere Photoshop Notion Trello CapCut

what i do

Skills

A full toolkit to grow your brand on social media — from strategy and content to paid ads and analytics.

01

Strategy & SMM

Positioning, tone of voice, funnels and content strategy aligned with business goals.

02

Content & Reels

Ideas, scripts, shooting and editing of vertical videos that gain reach.

03

Paid Ads

Meta Ads, TikTok Ads: setup, creative testing, lowering cost per lead.

04

Design & Visuals

Consistent feed visuals, story templates, covers and infographics in Figma / Canva.

05

Analytics

Metrics, dashboards, A/B testing and clear reports for the client.

06

Community

Audience engagement, warm-up, influencer marketing and collaborations.